There are actually two different options when it comes to emails; free and paid. And, your choice can make or break your business.

In this post, we cover the main differences between free and paid email providers. It goes deep in both camps, giving you a clear picture of what to expect.

On the Issue of Branding

With free email, the furthest you can go with branding is placing a business name in front of the email provider’s name. For example, if your brand’s name is Awesome Company, your email would look like awesomecompany@outlook.com. That does not look professional at all.

Paid emails, on the other hand, allow you to replace the email provider’s name with yours. So, your email ID would become support@awesomecompany.com. That looks professional and will be taken seriously.

A Word on Privacy

Nothing is really free on the internet, even a free email. They might not charge you for signing up or using the account, but they still need to monetise their product.

There are concerns that most free email providers use bots to analyse your communications and sell that data to advertisers. As a result, you get a ton of advertising emails every other day.

With paid emails, privacy is the provider’s biggest concern. Your information will never be sold to a third party, as the company is already generating revenue from your subscription. So, if you’re looking for privacy, paid emails are the way to go.

Associated Costs

The good thing about free email is that it’s free! Gmail, Yahoo, and Outlook are all examples of dependable free email providers. You will always receive your mail, no matter what.

Paid email services come with associated costs. Prices vary depending on the provider, but they all fall in the range of £1 to £10 per month. That’s a small price to pay for privacy and the professionalism that comes with using a custom email ID.